The new Zoogami beer interactive site utilizes the amazingly vast amount of content being generated at any given time in the most bizarre trippy kind of cool way. It harnesses the power of Youtube and Google to generate a digital mashup of real time search results into what can only be described as seemingly completely random but addictive at the same time. I searched for my name, my cat’s name, what I ate for dinner (veggie burger), corduroy pants, you name it. All came back with some surprising results.
One problem though is that the beer itself is a secondary thought on this site. In regards to harnessing user generated content and repurposing it, I think this is more interesting than what Skittles did in their blatent rip off of the Modernista site. Ultimately this is horribly uninformative and the super cool creative technology they’ve created is somewhat wasted on it.
Click here to visit: Zoogami Beer