June 19, 2010
A great mobile advertising execution in a very relevant space on the Variety.com iPhone App leading up to the launch of True Blood Season 3. When the ad appears, any touch to the screen leaves a bloody print. The ad gives you a few seconds of finger print fun before a thick 3D looking blood stream slides over the entire app interface to reveal the “Do Bad Things” line and give instant access to the series trailer. The future of mobile advertising is looking sexy.