October 23, 2010
I love this, MINI has unveiled a new challenge in Sweden created by the agency Jung von Matt : MINI Getaway. The principle is simple: a virtual car is hidden in Stockholm, and an iPhone application will help you find it. This plays well into cultural phenomenons happening with geolocation based gaming (initiated by Foursquare and Gowalla). Competitors must perform a check-in near the car (within 50 meters) and then keep the car one week to win it!